Reno Businesses Investing In The Power of Social
Social Media is a strong way to connect with customers today. It rewards businesses that think about the customers needs first and foremost.
However, it’s something that takes time and creativity to earn the attention of fans, and keep them engaged in the daily operations of a business.
Businesses can jump right into the discussion, get feedback on what customers value the most, and gauge interest in products they sell. The customer can share information that the business can use, so more businesses are reaching out to build a loyal fan base on sites such as Facebook and Twitter.
What Happens In Reno, Stays in Reno
Reno and Vegas have some things in common, but when it comes to social – Reno has a pretty strong hand.
So what businesses in Reno have been active in social media? What types of things they’ve done to connect and engage with customers? We found some great stories from Kristin Stith, who blogs about this, with a great deal of passion I might add, on http://kristinmstith.wordpress.com.
The interesting details shared by Kristin give a deeper understanding of the people who call Reno home. They are hard working, dedicated to the community, and give back generously to local education and sponsorship programs.
Reno is dedicated to the concept of local community, and building relationships that lead to a solid future for younger generations. The dedication and commitment grows stronger and stronger as businesses keep upping the bar, making a difference and changing lives.
The result is a community that prides itself on the contributions made to society, taking action on real world issues and investing in people and futures.
Here are just a few examples of local businesses that Kristin visited and interviewed. The details, insight, and history behind the founders and their dreams for their businesses gives us an appreciation that can’t fully be expressed here but we hope you find it interesting.
The use of social media is crucial, almost reliant, to Gourmelt’s business plan. To market their business, GourMelt solely relies on Facebook and Twitter. Around 10:30am (timing of her posts is crucial) each day, Haley will tweet to over 4,000 fans the location of the truck.
Random acts of kindness will be recorded through these Kindness cards. Think of the “pay it forward” concept, combined with the “Where’s George” bill tracker. Perhaps your next cup of coffee will be paid for by a total stranger; along with your coffee you will receive your Kindness Card- follow the instructions to see where it came from, and pay the act of kindness forward.
Jim Spenella is assisting Lion and the Lamb preschool in building a garden for the youngsters to enjoy- the build can be experienced via Facebook. Pictures of families enjoying a meal together, kids chomping on chicken tenders, and businessmen on their lunch breaks biting into a bison burger is all shared through Facebook and Twitter.
“It’s not about specials or sales. It’s about our customers, coffee, how it’s served, or our process. We use social media to excite our customers and depict what we are all about. We are a hidden, local hot-spot and we leverage that mystery and build it up with our social media marketing. I respond to every single comment or complaint, I am building relationships with my fans.”
Kimberly Chandler, the shelter’s Communications Director, manages the shelter’s Facebook presence. Social media has been very beneficial for the shelter, especially for finding immediate foster homes when litters arrive. On their Facebook you can also find individual animal profiles. Once an animal has been in the shelter for 90 days, the staff will put together a marketing program to draw specific attention to the pet and get them a home as soon as possible
18 students from Austin, NV grades K-4 piled into a bus to drive 175 miles each way to see the Nevada Discovery Museum. How did they earn the funds to pay for the bus trip? They sold a sheep. Welcome to Nevada.
A mother and her daughter were skipping away as they were leaving The Discovery, an employee asked the mother, “Wow, most kids are battling to get out of here- your daughter is so cooperative!” The mother replied, “I had to tell her that we are going home to eat whipped cream! “
Great stories like these are consistently posted on The Nevada Discovery Museum’s Facebook page, and they often receive tons of attention.
“You know when you go back to your hometown and you have that one place you have to visit every time? For me it was Beach Hut Deli. I remember being 10 years old and running around that place!”
We encourage you to share your thoughts in the comments to let us know if you are a fan of social media, or if you have some suggestions that businesses could use for ideas on how to engage in social media. You can also hit us up on Facebook and share your thoughts there!